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Interesting Stat: More Than 30% of small businesses have a poor or no online presence!

Updated: May 22, 2021

As we all know, today it is more important than ever to have an online presence for our business.

Yet, the amazing stats are that while almost 97% of us use a mobile phone or computer to search online for products and services, a study has shown that more than 30% of small businesses don't have a website or have a very poor online presence.


70%-80% OF POTENTIAL CUSTOMERS ARE LOST TO BUSINESSES WITHOUT A WEBSITE & ONLINE PRESENCE UNFORTUNATELY!

Above information from Review42.com


Personal recommendations are a valuable and integral way of growing a business, but to appear in an online search will allow a business to grow quicker and in a consistent manner.


This applies to all small businesses from accountants to beauticians, dog walkers to pest control, gardeners to party planners, and everything in-between.



So how can you ensure you get found online?

How can you turn an online presence to a ‘shop window’?




For a small business, an online presence, if done properly, can be the difference between success and failure.

However, too many businesses mistakenly think that having profiles on a social media platform is enough.

There’s more to it!

You need to work to stay relevant to your customers and continually adapt to the times.

So, what do you need to do?


Most obvious, have a website…

Even if you don't sell your product or service online, you still need a website as the main way to establish your online presence. It will allow existing, new and potential customers to easily find important information such as who you are, what you do, customer reviews, prices, opening hours, contact details and more. It will allow you to establish yourself as someone that knows your industry and clients should contact you for your expertise.

Your website will also help to get more people through the door if you have a physical shop, restaurant or other place of work.


Make sure it is a great website


Having no website is damaging for a small business, having a bad website could make it worse. You only get one chance at a first impressions and if your site looks bad, isn't user-friendly, is difficult to navigate, slow to load or has outdated information, customers will leave and be unlikely to return.

Good quality photos will make a great impression, but do make sure they represent your brand. Content and general information must be up to date and the site has fast loading times (how many times have you navigated away from a website because it took too long to load?). Test links and fix any which are broken. Make sure contact information is clear, visible and easy to access; this may be the first time your client visits your site and they have to be able to contact you easily.



Make sure you have social media accounts – but…….



As of January 2021, around 78% of the UK population are on at least one social media channel. BUT….. you don’t need to have a social media presence on every one. If you are on too many platforms, you might find you haven’t got time to post on all. Make sure you have the time or means to support all your social media accounts because if you are inactive it could damage your brand reputation.

Don't underestimate the time it takes to run a successful social media account. It may be better to focus on one or two social media platforms and do them well, rather than spend time creating accounts that get neglected. Decide which are the best platforms for you, start with one and when you feel you are able to, expand to another platform.

If your product or service is very visual then Instagram or Pinterest may be the best social media platforms for you. If you are looking for local customers, Facebook can be excellent, particularly if you engage with neighbourhood groups. Twitter is more far-reaching, LinkedIn is best for B2B, TikTok is generally for a younger audience. If you are on multiple platforms try not to share the same content. Mix it up a little!


Make sure you can be found!

Search Engines are your priority


If you want an example of brilliant brand awareness, just think of Google. It's name has become one of the most used verbs in our vocabulary. To 'google' something is now an everyday occurrence. So now you have an amazing website and a fabulous supporting social media profile, next you must make sure you can be found on Google. Of course, other search engines are available and equally important. The message here is to make sure your website has great search engine optimisation (SEO).

ONLY 17% OF SMALL BUSINESSES, UNFORTUNATELY, INVEST IN SEO! review42.com

This is one of the most important things that you can do for your business.

What information and how you put it on your website will help get your website ranked as high as possible on search engines like Google, Bing, Yahoo and others. The higher you ranked are on a search engine, the more traffic you will get to your site, the more people will get to know you and the bigger your brand will get.



How to start

If you feel confident to build your own website there are some great options around. This website is built on WiX, and that is the what I use to build websites for my clients so take a look at some of the examples on my homepage to see if this looks like the best software for you. Tip: Do your research before registering names for domains, email and search engine accounts and social media profiles. If they are not set up correctly they could do more harm than good to your business.



Summary

A small business cannot afford to be invisible and inactive online but make sure you do it the right way. Have a strategy in place. In return you will see your business grow through brand awareness, sales, and a better fluid relationship with existing and potential customers.

It is important to remember that for many people finding you online will be their introduction to you and your brand.

First impressions do count.

Make sure you do it correctly!


If you are debating between building your own website or getting a professional to do it so you can spend more time on your business, you are always welcome to contact me for free no-obligation, advice.


Adam Soller

Adam Soller Web Design

webdesign@adamsoller.com




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